Hair Club

Hair Club has once again chosen the DRTV production company, Canvas Films, to produce their new long form infomercial campaign, “Real Stories”.

Canvas Films utilized their successful decades-worth of experience in the world of Direct Response Television by directly working with the marketing team at Hair Club to come up with a new, fresh and exciting way to present their new campaign.

The total production was a true 21-day shoot that was actually shot in a total of five days with three crews running at once. Shooting simultaneously with five cameras at various locations and in our in-house studio with multiple sets. Canvas Films used the latest technology, ranging from the 4K Digital Cinema cameras to multiple HD camera packages.

Canvas’ creative team of producers, editors and graphic designers worked hand in hand with the team at Hair Club to deliver a long form infomercial in record time.

Behind the Scenes of Hair Club Shoot