Granite Transformations

When Granite Transformations was in need of a new National Ad Campaign they contacted Canvas Films. Canvas Films shot six new digital video short form spots geared towards their target market. With our expert production crew, set builders and art designer, Canvas Films built a full-sized kitchen and bathroom set inside our state-of-the-art production studio facility.

The bathrooms were of designer-quality, accentuating Granite Transformation’s elegant countertops. Our professional narrator carried a soothing tone throughout the DRTV spot, promoting the benefits of a relaxing, elegant home.

The marketing success of the “FREE in-home design consultation” call-to-action drew in hundreds of new customers, however none of the CTAs would have worked without the proper setting. The upscale bathrooms were key to making this digital video DRTV campaign come together, and Canvas Films provided all the set construction, design, and grip and lighting for the completion of production.

Behind the Scenes of the Granite Transformations Shoot